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 Visual Impact

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To make a visual impact is to produce a forcible impression: in other words, it is to firmly press into one's mind images and concepts. To be successful, posters must make a strong visual impact with a limited use of words, graphics, and the elements and principles of design.

Creating visual impact can be done by contrasting the elements of design, diagonals, bright colors, and thoughtful use of lettering styles.

 

 

 

 

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Copyright Robert E. Bear 2005